March 26, 2010 - Strategic cooperation Addemar and Artoos Communication group
Multichannel direct marketing campaigns
Web and print from now on completely in tune
Email and direct mail are two important communication channels for the marketeer. Thanks to the strategic cooperation between Artoos Communication group and Addemar, both channels can from now on be integrated and managed online.
Artoos Communication group and Addemar found a complementary and experienced partner in one another. Their strategic alliance offers unprecedented perspectives to marketeers that want to synchronize email and DM in their marketing plan.
Addemar extended its Addemar Marketing Cloud with the tested web-to-print solutions of Artoos Communication group. Because of this, customers of Addemar can from now on adjust, personalize and order printed pieces. All online and decentralized. The customers of Artoos Communication group on their turn can extend their web applications of The Marcom Factory with the professional cloud marketing tools of Addemar.
Philippe Cardyn, marketing manager Artoos Communication group: “The e-marketing application of Addemar is completely complementary to our web-to-print-platform. A marketing campaign ideally contains an online as well as an offline window, with email and DM. We are happy that our customers, thanks to the strategic cooperation with Addemar, will from now on be able to envision this combination in all faith.” Jo Gielen, managing director Addemar: “The integration of The Marcom Factory, the specialized web-to-print-application of Artoos, extends our Cloud Marketing Software with an extra channel: personalized direct mails. Because of that we can design even more complete direct marketing scenarios for our customers, with the most suitable communication channel for every stage.”
The strategic cooperation between Artoos Communication group and Addemar concerns their respective online platforms The Marcom Factory and Addemar Marketing Cloud. It also concerns the supporting services for these applications. Both systems maintain their own brand name, but were integrated so that the users of Addemar Marketing Cloud as well as the ones of The Marcom Factory can use a seamless solution.
For more information you can contact: - Philippe Cardyn (Artoos Communication Group) - 0479 93 06 54 - p.cardyn@artoos.be - Jo Gielen (Addemar) 0496 543662 - jo.gielen@addemar.com
About Addemar
Addemar develops intelligent web based marketing solutions that allow companies to create, launch and evaluate their own multichannel marketing campaigns. Addemar, established in 2003, has currently more than 2000 users. More than 70 marketing – and communication agencies use the Addemar technology for the development of direct marketing campaigns for their customers. In 2006, Addemar received a golden ‘Seal of excellence’ from the European Multimedia Forum (www.e-multimedia.org) for its high user friendliness and high performance. Addemar is established on the Research Campus in Hasselt. www.addemar.com
About The Marcom Factory
The Marcom Factory is a portfolio of powerful web applications for the end-to-end automation of marketing communication processes. The three major ones are digital asset management, product information management and web-to-print. They guarantee speed, efficiency and control. The Marcom Factory is part of Artoos, an integrated graphical service provider and important player in the graphical industry of the European mainland. The company offers extremely efficient total solutions to many companies for the creation, production and distribution of marketing communication tools. www.artoos.com
Web and print from now on completely in tune
Email and direct mail are two important communication channels for the marketeer. Thanks to the strategic cooperation between Artoos Communication group and Addemar, both channels can from now on be integrated and managed online.
Artoos Communication group and Addemar found a complementary and experienced partner in one another. Their strategic alliance offers unprecedented perspectives to marketeers that want to synchronize email and DM in their marketing plan.
Addemar extended its Addemar Marketing Cloud with the tested web-to-print solutions of Artoos Communication group. Because of this, customers of Addemar can from now on adjust, personalize and order printed pieces. All online and decentralized. The customers of Artoos Communication group on their turn can extend their web applications of The Marcom Factory with the professional cloud marketing tools of Addemar.
Philippe Cardyn, marketing manager Artoos Communication group: “The e-marketing application of Addemar is completely complementary to our web-to-print-platform. A marketing campaign ideally contains an online as well as an offline window, with email and DM. We are happy that our customers, thanks to the strategic cooperation with Addemar, will from now on be able to envision this combination in all faith.” Jo Gielen, managing director Addemar: “The integration of The Marcom Factory, the specialized web-to-print-application of Artoos, extends our Cloud Marketing Software with an extra channel: personalized direct mails. Because of that we can design even more complete direct marketing scenarios for our customers, with the most suitable communication channel for every stage.”
The strategic cooperation between Artoos Communication group and Addemar concerns their respective online platforms The Marcom Factory and Addemar Marketing Cloud. It also concerns the supporting services for these applications. Both systems maintain their own brand name, but were integrated so that the users of Addemar Marketing Cloud as well as the ones of The Marcom Factory can use a seamless solution.
For more information you can contact: - Philippe Cardyn (Artoos Communication Group) - 0479 93 06 54 - p.cardyn@artoos.be - Jo Gielen (Addemar) 0496 543662 - jo.gielen@addemar.com
About Addemar
Addemar develops intelligent web based marketing solutions that allow companies to create, launch and evaluate their own multichannel marketing campaigns. Addemar, established in 2003, has currently more than 2000 users. More than 70 marketing – and communication agencies use the Addemar technology for the development of direct marketing campaigns for their customers. In 2006, Addemar received a golden ‘Seal of excellence’ from the European Multimedia Forum (www.e-multimedia.org) for its high user friendliness and high performance. Addemar is established on the Research Campus in Hasselt. www.addemar.com
About The Marcom Factory
The Marcom Factory is a portfolio of powerful web applications for the end-to-end automation of marketing communication processes. The three major ones are digital asset management, product information management and web-to-print. They guarantee speed, efficiency and control. The Marcom Factory is part of Artoos, an integrated graphical service provider and important player in the graphical industry of the European mainland. The company offers extremely efficient total solutions to many companies for the creation, production and distribution of marketing communication tools. www.artoos.com
