"Today a brand cannot be happy anymore with a platform that only serves to send emails. That part of the promotion has to be a part of a cross medial approach with many other channels, including social media, and with internal information sources within the company. That is why we position Addemar now as a ‘marketing platform as a service.‘ Via a unique interface that runs on our servers, the marketeer can use all the tools that he needs to develop campaigns.” (Jo Gielen – Managing Director at Addemar)