November 23, 2010   -   Addemar launches interface for Microsoft Dynamics CRM users

Addemar, Belgian market leader in web based marketing software, gives its innovative software platform for Cloud Marketing  (www.addemar.com) an extra bonus: CRMconnect. Via this plug in -in cooperation with Microsoft Dynamics CRM, Belgian marketeers can consult their marketing campaign data from various communication channels via one interface, Microsoft Dynamics.

Efficient and time saving
For marketeers, combining various communication channels is natural. Less evident however is updating, processing and analyzing consumer data that are collected that way. This is time consuming, and the marketeer normally has to juggle loads of data from various data bases. With Addemar CRMconnect, the CRM-database will automatically be synchronized with the (e-)marketing campaign database. An enormous boost for the database management is ensured, the knowledge of the consumer/prospect is enhanced, the ROI sufficiently heightened, and the complete automation will save lots of time.

One smart interface, numerous advantages
For marketeers it would be a dream to be able to consult all data about their target groups from one sole interface. The only thing that needs to happen for that, is installing the Addemar plug in CRMconnect in the software Microsoft Dynamics CRM 4.0. Based on up-to-date data, various marketing lists can be created, so that targeted and segmented messages can be send via e-mail, SMS and direct mail. In a practical overview the results will then be shown. That way, the marketeer  will get a complete 360° marketing insight.

Extra bonus for Cloud Marketing
CRMconnect is again proof that Addemar brings solutions with its sophisticated Cloud Marketing Software that are tailored to the needs of the Belgian market. They are web based software applications that a marketeer can simply plug into, and of which he will only use and pay what he needs. Cloud Marketing Software is without a doubt the most effective way to work with sophisticated multichannel marketing and build up valuable relationships with consumers and prospects. Without the risk, the complexity and the cost of traditional marketing platforms.

Jo Gielen, Managing Director of Addemar:
“CRMconnect is an answer to a great need within marketeers: one sole interface for all consumer data from various communication channels. Up-to-date, automatic and fast.  CRMconnect is a simple but smart solution: it does not need hardware and can straight away be focused on Microsoft Dynamics CRM 4.0. Addemar CRMconnect saves a massive amount of time and costs. And it is very good for the ROI. ”

Addemar market leader in web based marketing software
In 2003, Addemar launched its first SaaS Emailmarketing Software. In 2009, this was followed by the Marketing Intelligence Database. With more than 2500 business and retail-accounts in the Benelux, and more than 70 MarCom agencies as customer, Addemar is the undisputed market leader in web based marketing software. It has the in-house expertise of 15 professionals in sales, marketing, styling and software developments, a team that is still being expanded. The company is established on the Research Campus in Hasselt.

For more info you can contact us via the number +32 11 850 670 or per mail on the address sales@addemar.com.

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